The product that I am proposing will incorporate BSL (British Sign Language) and therefore will only be available to those who communicate through this language.
According to Deafax “approximately 10 million people in the UK have a hearing loss” and “50,000 deaf people in the UK use BSL as their first or preferred language.” This shows that there is a wide audience range for this product.
If the product is successful there will be room for development. The next area to focus on could be America as “there are approximately 28 million hearing-impaired individuals” living in this country and many chose to use ASL as their method of communication.
The main audience will be people with hearing-impairments, the product will be available to those of all ages however, the primary target audience will be children (in particular school children) because this product will beneficial in helping children with their education. The secondary audience will be teenagers and young adults, most likely those who are studying at either college or university. Adults may also find the product useful for work purposes.
Sources: http://www.livestrong.com/article/241936-challenges-that-blind-people-face/
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